The Path: An interactive installation that evokes co-creation inside a trade fair

Hannover, Germany
Yerce Architecture & ZAAS
Event + Exhibition, Art, Culture, Installation + Public art, Lighting Design

In today’s trade fairs it is quite a challenge for a brand to exhibit its products and convey its message in a creative and memorable way, especially when the allotted space is only 20 sqm and displaying any of its products is not allowed.

The Path is an eye-catching installation designed to be exhibited in Domotex, one of the world’s largest trade fairs for floor coverings in Hannover.

Architects Nail E... (continued)