CODE - COmpetitions for DEsigners - and the Municipality of Castelfranco Emilia launch FOOD ACADEMY LOGO, a call for ideas to design the logo for a high-level hub for food culture in the enchanting Villa Sorra. The winners will be selected by a jury made of renowned professionals with the likes of Ale Giorgini, Armando Milani, Alberto Moreu, Tanino Liberatore, Giovanni Avosani. A total cash prize of € 2,000 will be awarded to the winning projects.
BRIEF
Villa Sorra is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals and grapes that become world-renowned Made in Italy excellences: the Tortellino, the Balsamic Vinegar and the Parmigiano Reggiano cheese.
The inestimable historical, cultural and environmental value of such significant complex placidly lies in its rows and vegetation. It is surrounded by a precious garden being the most representative example of nineteenth-century romantic gardens. Here, the water of the lake reflects wells, caves and statues. Villa Sorra breathes Italy. In the villa one can enjoy raw materials and their processing. One can go back in time thanks to the villa’s lemon house and stables. Here one can live the “life in the villa” in an elegant place that will become the cradle of a unique experiment.
The municipality of Castelfranco Emilia is pleased to present the project “Villa Sorra. Saperi e Sapori” (Villa Sorra. Knowledge and Taste). This is a high-level integrated and multifunctional center fostering to enhance, innovate, teach and culturally promote the agriculture and food and wine of the future.
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